The Consumer Products Model is structured in a simplified supply chain format, with six core processes, four of which are subdivided into two sub-processes.
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| Consumer Products Manufacturer - Core Business Processes |
The linear nature of the graphics should not imply that these processes always take place sequentially. Indeed many of the activities detailed within the model occur on a continuous basis, with many operating in parallel. The model is designed to provide examples, at a high level, of the activities you are likely to find in a consumer products company. The way in which that company operates will of course be unique, and you will need to understand, and be able to group, their specific processes in a way which is relevant to the company.
The selling process is placed towards the front of the model for a specific reason. Although the activities of receiving a customer’s order, assembling and delivering the goods, and invoicing the customer, will often take place towards the end of the chain, the selling process itself, is continuous, focused on good customer account management. As more consumer products manufacturers improve their flexibility and responsiveness to their customers, the ultimate goal, of making to-order, becomes more relevant. Putting selling at the front of the manufacturer’s supply chain, emphasises this fundamental shift, from producing for-stock, towards producing to-meet demand.
The Core Business Processes and Subprocesses will be further expanded upon by subsequent BLOGS. I must emphasise that this is a generic Consumer Products Business Model which can serve as the basis for customising a specific companies Core Processesl.
