TELCOMMUNICATIONS BUSINESS MODEL
Lifestyle Trends Regulators New Entrants National/International Politics Customers Stockholders Suppliers Competitors Economy Technology Capital Markets
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Strategic Management Process
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Process Description
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Strategic management is the process of defining the vision of the company, formalizing it into a mission statement and converting the statement into objectives that identify market niches and products and services to be offered. The mission may be singular or multiple. The community served may be local, regional, national or international and may be different for each objective. The objectives will then be codified into a strategic plan for the company. The strategic plan is co-ordinated with shorter-term operating plans (operating budgets, capital budgets, etc.).
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Process Objectives
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Determine strategic objectives (ie, profitability / market growth)
Identify and allocate resources necessary to execute business strategy
Manage performance
Measure business performance against strategic objectives
Promote culture of continuous change / improvement
Communicate values and behaviour
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Inputs
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Economic factors
Prior long-range plans
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Classes of Transactions
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Routine
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Non-routine
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Accounting Estimates
Recover-ability of existing physical assets
Capital needs / requirements
Recover-ability of intangible assets
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Risks Which Threaten Objectives
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Controls Linked to Risks
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Competitive bench-marking, customer surveys and performance evaluation
Regular board review of performance against strategic plan using balanced scorecard approach
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Critical Success Factors (CSFs)
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KPIs Linked to CSFs
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Maximize stakeholder value
Successful change management
Effective capital management
Adequate resource management processes
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Share price; analyst ratings
Percent completion to scheduled improvement in affected process KPI
Return on equity; return on assets
Satisfaction surveys of internal customers
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Other Symptoms of Poor Performance
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Key issues and considerations for the tel-communications industry
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Impact of regulatory environment (eg ability to put through price changes, target different market segments)
Increasing liberalisation of global tel-communication markets
Need to be able to measure business performance by appropriate segments (e.g. ROCE, ROI varies significantly by business area
|
Move towards alliances (with both suppliers and competitors), particularly on a global basis
Rapid pace of technological change impinges on ability to carry out effective long term strategic planning
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Convergence of markets and technology (eg multimedia, software)
Broad or narrow strategic focus (e.g. be a pure network supplier or offer full range of telecom services)
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CORE BUSINESS PROCESSES
core business process: customer care and billing
Process Description
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The customer care and billing process covers the end-to-end process associated with (1) handling an initial customer order, (2) fulfilling that order, (3) generating a bill and (4) collecting cash for the service provided. It is also concerned with:
It is important to view the above as one process rather than four separate processes, as inefficiencies or problems any where along the chain impacts the level of collection and customer satisfaction.
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Process Objectives
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Attract and retain customers
Deliver tailored services through appropriate distribution channels
Meet management information requirements
Prevent fraud and bad debts
Deliver adequate structured billing data on expected media
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Activities
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Perform customer credit check
Issue service order for technical processing
Issue service change request
Enter billing data (eg master file details)
Process order forms from all sources (e.g. help-desk requests, system sales, routine volume/traffic driven sales)
Ensure order process triggers billing runs
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Handling of inquiries from existing customers
Analyze and control customer churn rate
Perform customer retention measures
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Collect call record data from internal/external networks
Classify, analyze and rate call data record
Produce subscriber, service provider and carrier bills
Process and control customer payment data
Issue invoice - both “one-off” (e.g. system sales) and regular volume sales
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Classes of Transactions
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Routine
Service order processing (SO)
Access service requests (ASR)
Held order processing
Billing and collection
Cash application
Settlements
Billing adjustments (fraud, etc.)
Trouble ticket processing
Interconnection billing
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Non-routine
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Accounting Estimates
Bad debt / credit adjustment reserve
Earned and unbilled revenue
Billed and unearned revenue
Accruals for interconnect billing
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Risks Which Threaten Objectives
Inadequate service level
Improperly trained customer service representatives
Delays in service and/or repair provisioning
Provisioning errors
Billing / cash processing errors
Fraud
Billing delays
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Controls Linked to Risks
Customer interviews
Setting quality targets
Monitoring performance targets
Accountability and responsibility assignments
Reconciliations
Customer credit analysis
Monitoring performance targets
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Critical Success Factors (CSFs)
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KPIs Linked to CSFs
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Customer satisfaction
Churn rate
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Customer billing inquiry levels
Customer and service profitability
Churn rates
Rate of bad debts / credit adjustment
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Other Symptoms of Poor Performance
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Performance Improvement Opportunities
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Key issues and considerations for the tele-
communications industry
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Fortelcos with a retail element to their business, the billing process is typically a ‘business critical’ function and maybe seen as a strategic asset. This is because a flexible and effective billing system is essential to maintaining competitiveness and may represent a competitive advantage (e.g. ability to offer customers different pricing packages, cope with “Air miles” schemes).
Need to ensure that billing system is capable of supporting products and services promoted by sales/ marketing personnel (eg schemes promoted by sales functions are often not supported by the billing systems thereby requiring manual workarounds which are inefficient).
Order fulfilment differs significantly depending on service provided (e.g. mobile/cellular is relatively straightforward whilst frame relay or VPN service process will be more complex)
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A key issue facing most telcos is their ability to accurately and quickly process changes through their billing system (eg tariff updates or amendments to services provided). Delays lead to inaccurate billing and customer dissatisfaction.
Risk of customer billing commencing when paperwork has been processed instead of when service is activated (i.e. lost revenue)
Risk and significance of fraud is higher than most industries and therefore fraud detection/prevention controls are critical
Billing between operators (particularly internationally) may be done significantly in arrears (eg up to 6 months for some PTTs).
Need to ensure billing capabilities are able to cope with proposed changes in services/ products
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Revenue assurance function is critical due to the nature of the billing process (e.g. processing of call data records off a switch).
Depending on the products and markets served, there may be more than one billing system.
Involvement of External Consultant IS specialists is usually required due to the automated and integrated nature of most billing systems (e.g. bills are raised from traffic data and not a sales order).
Strong controls need to be in place to ensure that when a customer is lost, the service is deactivated immediately
Need to ensure that billing system for “project work” (e.g. network build) captures all associated costs (e.g. labour, overhead, design costs)
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Resource Management Processes
Resource Management process: financial / treasury management
Process Objectives
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Timely, accurate budgets and financial and regulatory reports
Relevant, timely and accurate information to management
Maximize cash flow / investment earnings
Provide low cost / reduced cycle time and increased accuracy for transaction processing activities
Optimize the entity’s capital structure
Optimal tax structure to minimize overall taxes
Comply with financing agreements / covenants and minimize financing costs
Manage foreign currency and hedging transactions
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Inputs
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Strategic Plan
Functional budgets
Process budgets
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Currency requirements
Financial resources
Debt/lease agreements
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Economic environment
Capital budgets
“Customer”
requirements
Market data
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Activities
Outputs
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Capital resources
Capital disbursements
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Systems
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Cash management
Tax compliance
Disbursement / payable
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Payroll
Investment management
Financial reporting
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Classes of Transactions
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Routine
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Non-routine
Equity offerings
Debt offerings
Refinancing arrangements
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Accounting Estimates
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Risks Which Threaten Objectives
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Controls Linked to Risks
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Debt agreement / covenant violations
Excessive exposure (interest, tax, counterparty, foreign currency)
Mismatched investments / debts
Excessive tax exposure / non-optimal structure
Changes in market conditions
External pressure to obtain results
|
Periodic covenant analysis
Exposure reviews with “expert” assistance
Treasury management system; strong cash forecasting system
Tax exposure review vs. external environment; “expert” assistance in tax structure review
Infrastructure to track and react to market changes
Review of accounting policies; audit committee oversight
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Critical Success Factors (CSFs)
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KPIs Linked to CSFs
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Timely, relevant, accurate financial information
Relationships with financing sources
Efficient operations / qualified personnel
Matching of cash requirements with forecasts
Compliance with tax and loan regulations
Foreign exchange currency exposure is managed
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Cycle time for monthly close
“Customer” satisfaction levels; information systems costs as % of sales; variances between initial close and final amounts; suspense account analysis
Number/quality of financing sources
Cost per vendor invoice processed
Finance department headcount cost as % of respective tools
Yield on investments/effective interest rate on borrowings
Amendments to tax returns required / effective tax rate / default notices on covenants
Foreign currency translation and transaction results
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Other Symptoms of Poor Performance
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Performance Improvement Opportunities
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PROCESS ANALYSIS TEMPLATE
A process analysis template is used throughout this business model to document the strategic management, core business and resource management processes. The following three pages explain the components of the template.
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Process Analysis Template
Inputs
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The inputs to a process represent the elements, materials, resources, or information needed to complete the activities in the process.
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Classes of Transactions
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The classes of transactions are data and information that are related to the process for use in one or more reports to management or third parties. The classes of transactions, which are broken down into routine and non-routine transactions and accounting estimates, provide a linkage from the process to the audit procedures.
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Risks Which Threaten Objectives
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Controls Linked to Risks
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Critical Success Factors (CSFs)
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KPIs Linked to CSFs
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Critical success factors (CSFs) are the prerequisites and areas of dependency for a process to be successful. CSFs may be inputs, parallel or supporting activities or aspects of a business’s philosophy or infrastructure necessary to ensure the proper delivery of the process.
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Key performance indicators (KPIs) are the quantitative measurements, both financial and non-financial, of the process’s ability to meet its objectives through trend analyses within a company or bench-marking against a peer of the company or its industry. The KPIs listed are not all of the KPIs that exist relative to each process, but rather are examples that the company may or may not measure. While most KPIs can be linked to CSFs, this may not always be the case.
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Other Symptoms of Poor Performance
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Other symptoms of poor performance represent other evidence which may exist that indicates the process may not be operating to its most effective level. The items listed here should lead to performance improvement opportunities listed below.
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Performance Improvement Opportunities
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Performance improvement opportunities are areas for performance or process improvement. This improvement may be achieved internally by the client or through External Consultant or other third-party assistance.
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Key issues and considerations for the telecommunication industry
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For each core business process, common key issues and considerations specific to the telcommunications industry have been highlighted to assist audit teams in identifying potential issues that need to be monitored and followed up during the course of their audit. It should benoted that the issues identified are not intended to be an exhaustive list of all telecommunication issues that may exist for that process and audit staff must use their judgement in determining what issues are applicable to their clients.
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ENTITY-LEVEL BUSINESS MODEL
Entity–Level Business Model
As shown on the next page, the entity–level business model is used to describe the interlinking activities carried out within a business entity, the external forces that bear upon the entity, and the business relationships with persons outside the entity. The items included in the entity–level business model include the following components:
External forces and agents are those factors, pressures and forces from outside the entity that often are threats to the attainment of the entity’s objectives.
Markets/formats are the segments of an industry that are applicable to the entity. Formats identify the design and location of the facilities.
The strategic management process is the process that:
develops the entity’s mission;
defines the entity’s business objectives;
identifies the business risks that threaten attainment of the business objectives;
manages the business risks by establishing business processes; and
monitors progress toward meeting the business objectives.
Core business processes are the processes that develop, produce, sell and distribute an entity’s products and services. These processes do not follow traditional organizational or functional lines, but reflect the grouping of related business activities.
Resource management processes are business processes that provide appropriate resources to the other business processes.
Alliances are established by an entity to attain business objectives;
Core Business Processes
Strategic Management Process
Direct Sales, Agents, Company-owned, Stores, Telemarketers, Resellers, Bills/Bill Inserts, Direct Mail, Debit Cards, Advertising, Cellular, PCS, Cable, Long Distance, CLEC, ILEC, Energy Companies (Electric utilities, Gas utilities), Railroads, Content Providers, Vendors, Equipment Mfrs., International
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Resource Management Processes
Financial / Treasury Management, Legal & Regulatory Management, Information Management, Channels’ Alliances’ Core Products/ Services, Customers (Domestic & Int’l), Human Resources, Developing new services & products, Managing & operating the network
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EXTERNAL FORCES & AGENTS
TELCOMMUNICATIONS BUSINESS MODEL
Lifestye, Trends, Regulators, New Entrants, National/International, Politics, Customers, Stockholders, Suppliers, Competitors, Economy, Technology, Capital Markets,
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Strategic Management Process
Process Description
|
Strategic management is the process of defining the vision of the company, formalizing it into a mission statement and converting the statement into objectives that identify market niches and products and services to be offered. The mission may be singular or multiple. The community served may be local, regional, national or international and may be different for each objective. The objectives will then be codified into a strategic plan for the company. The strategic plan is co-ordinated with shorter-term operating plans (operating budgets, capital budgets, etc.).
|
Process Objectives
|
Determine strategic objectives (i.e. profitability / market growth)
Identify and allocate resources necessary to execute business strategy
Manage performance
Measure business performance against strategic objectives
Promote culture of continuous change / improvement
Communicate values and behaviour
|
Inputs
|
|
Customer design concepts
Economic factors
Prior long-range plans
|
|
Determine communications and message Identify resource needs
Identify and prioritize consumer needs and products
Develop mission statement and long-range plan
Determine vision statement
Determine measurements and monitor performance
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Classes of Transactions
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Routine
|
Non-routine
|
Accounting Estimates
Recover-ability of existing physical assets
Capital needs / requirements
Recover-ability of intangible assets
|
Risks Which Threaten Objectives
|
Controls Linked to Risks
|
|
|
|
Competitive bench-marking, customer surveys and performance evaluation
Regular board review of performance against strategic plan using balanced scorecard approach
|
|
|
|
|
|
|
Critical Success Factors (CSFs)
|
KPIs Linked to CSFs
|
Maximize stakeholder value
Successful change management
Effective capital management
Adequate resource management processes
|
Share price; analyst ratings
Percent completion to scheduled improvement in affected process KPIs
Return on equity; return on assets
Satisfaction surveys of internal customers
|
Other Symptoms of Poor Performance
|
|
|
Weak market position
Poor financial results
|
Performance Improvement Opportunities
|
|
|
|
Key issues and considerations for the tel-communications industry
|
Impact of regulatory environment (e.g. ability to put through price changes, target different market segments)
Increasing liberalization of global tel-communication markets
Need to be able to measure business performance by appropriate segments (e.g. ROCE, ROI varies significantly by business area)
|
Move towards alliances (with both suppliers and competitors), particularly on a global basis
Rapid pace of technological change impinges on ability to carry out effective long term strategic planning
|
Convergence of markets and technology (e.g. multimedia, software)
Broad or narrow strategic focus (e.g. be a pure network supplier or offer full range of telecom services)
|
TELCO CORE BUSINESS PROCESSES
Core business process: Customer care and billing
Process Description
|
The customer care and billing process covers the end-to-end process associated with (1) handling an initial customer order, (2) fulfilling that order, (3) generating a bill and (4) collecting cash for the service provided. It is also concerned with:
maintaining customer satisfaction to ensure they do not switch to another provider or cease service; and
It is important to view the above as one process rather than four separate processes, as inefficiencies or problems any where along the chain impacts the level of collection and customer satisfaction.
|
Process Objectives
|
Meet specific needs and service levels required by new and existing customers
Attract and retain customers
Deliver tailored services through appropriate distribution channels
Meet management information requirements
Prevent fraud and bad debts
Deliver adequate structured billing data on expected media
|
Activities
Record customer data and new customer order or order change request
Perform customer credit check
Issue service order for technical processing
Issue service change request
Enter billing data (eg masterfile details)
Process order forms from all sources (eg helpdesk requests, system sales, routine volume/traffic driven sales)
Ensure order process triggers billing runs
|
Handling of inquiries from potential customers
Handling of inquiries rom existing customers
Analyze and control customer churn rate
Perform customer retention measure
|
|
Collect call record data from internal/external networks
Classify, analyze and rate call data record
Produce subscriber, service provider and carrier bills
Process and control customer payment data
Issue invoice - both “one-off” (eg system sales) and regular volume sales
|
|
Classes of Tansactions
|
Routine
Service order processing (SO)
Access service requests (ASR)
Held order processing
Billing and collection
Cash application
Settlements
Billing adjustments (fraud, etc.)
Trouble ticket processing
Interconnection billing
|
Non-routine
System implementation and upgrades
Rating table changes (can also be a routine transaction)
Tariff structure changes
Settlement process changes
Service level changes
|
Accounting Estimates
Bad debt / credit adjustment reserve
Earned and unbilled revenue
Billed and unearned revenue
Accruals for interconnect billing
|
Risks Which Threaten Objectives
|
Controls Linked to Risks
|
Inadequate service level
Improperly trained customer service representatives
Delays in service and/or repair provisioning
Provisioning errors
Billing / cash processing errors
Fraud
Billing delays
|
Customerinterviews
Setting quality targets
Monitoring performance targets
Accountability and responsibility assignments
Reconciliations
Customer credit analysis
Monitoring performance targets
|
Critical Success Factors (CSFs)
|
KPIs Linked to CSFs
|
|
|
|
|
|
|
|
|
|
Customer billing inquiry levels
Customer and service profitability
Churn rates
Rate of bad debts / credit adjustment
|
Other Symptoms of Poor Performance
|
|
|
|
Performance Improvement Opportunities
|
|
|
|
Key issues and considerations for the tele- communications industry
|
For telcos with a retail element to their business, the billing process is typically a ‘business critical’ function and may be seen as a strategic asset. This is because a flexible and effective billing system is essential to maintaining competitiveness and may represent a competitive advantage (eg ability to offer customers different pricing packages, cope with “Air miles” schemes).
Need to ensure that billing system is capable of supporting products and services promoted by sales/marketing personnel (eg schemes promoted by sales functions are often not supported by the billing systems thereby requiring manual workarounds which are inefficient).
Order fulfilment differs significantly depending on service provided (eg mobile/ cellular is relatively straightforward whilst frame relay or VPN service process will be more complex)
|
A key issue facing most telcos is their ability to accurately and quickly process changes through their billing system (eg tariff updates or amendments to services provided). Delays lead to inaccurate billing and customer dissatisfaction
Risk of customer billing commencing when paperwork has been processed instead of when service is activated (ie lost revenue)
Risk and significance of fraud is higher than most industries and therefore fraud detection/ prevention controls are critical
Billing between operators (particularly internationally) may be done significantly in arrears (eg up to 6 months for some PTTs).
Need to ensure billing capabilities are able to cope with proposed changes in services/ products
|
Revenue assurance function is critical due to the nature of the billing process (eg processing of call data records off a switch).
Depending on the products and markets served, there may be more than one billing system.
Involvement of External Consultant IS specialists is usually required due to the automated and integrated nature of most billing systems (eg bills are raised from traffic data and not a sales order).
Strong controls need to be in place to ensure that when a customer is lost, the service is deactivated immediately
Need to ensure that billing system for “project work” (eg network build) captures all associated costs (e.g. labour, overhead, design costs)
|
RESOURCE MANAGEMENT PROCESSES
Resource Management Process: Financial / Treasury Management
Inputs
|
Functional budgets
Process budgets
|
Financial resources
Debt/lease agreements
|
Capital budgets
“Customer” requirements
Market data
|
Activities
Systems
|
Tax compliance
Disbursement / payable
|
Investment management
Financial reporting
|
|
Classes of Transactions
|
Routine
|
Non-routine
Equity offerings
Debt offerings
Refinancing arrangements
|
Accounting Estimates
|
Risks Which Threaten Objectives
|
Controls Linked to Risks
|
Debt agreement / covenant violation
Excessive exposure (interest, tax, counter party, foreign currency)
Mismatched investments / debts
Excessive tax exposure / non-optimal structure
Changes in market conditions
External pressure to obtain results
|
Periodic covenant analysis
Exposure reviews with “expert” assistance
Treasury management system; strong cash forecasting system
Tax exposure review vs. external environment; “expert” assistance in tax structure review
Infrastructure to track and react to market changes
Review of accounting policies; audit committee oversight
|
Critical Success Factors (CSFs)
|
KPIs Linked to CSFs
|
Relationships with financing sources
Efficient operations / qualified personnel
Matching of cash requirements with forecasts
Compliance with tax and loan regulations
Foreign exchange currency exposure is managed
|
“Customer” satisfaction levels; information systems costs as % of sales; variances between initial close and final amounts; suspense account analysis
Number/quality of financing sources
Cost per vendor invoice processed
Finance department headcount cost as % of respective tools
Yield on investments/effective interest rate on borrowings
Amendments to tax returns required / effective tax rate / default notices on covenants
Foreign currency translation and transaction results
|
Other Symptoms of Poor Performance
|
|
|
|
Performance Improvement Opportunities
|
|
|
|